Google Zoo
![](https://freight.cargo.site/t/original/i/6d51d6097d200efd8c8c7d5aeba010a081dc010c75bcd174f295e3dbdabb584d/62729967944401.5b4c50e96db5a.png)
![](https://freight.cargo.site/t/original/i/ba7b28e177a87c83f49af17fa05b34ae8ab9f5dc7de959e795ffd7e35623d611/26d51767944401.5b4c50e96d3b0.png)
![](https://freight.cargo.site/t/original/i/1b4efa142f18a91d46f7826cacb50274d72c55e2d91de49e4d8237934b6be7ea/GZ_Core_Fast.gif)
![](https://freight.cargo.site/t/original/i/43ea56a76ccddc8c68b3ba632a4bd6744e55827efe244bdb7d0afca23d83d758/23cd6267944401.5b4c50e96ecdf.png)
Google Zoo is a team at Google’s Sydney headquarters that work with brands and cutting-edge technology and bring them together in new and exciting ways. This project was a motion system to go with a brand refresh by M35. This project is an example of the toolkit of motion devices a client can roll-out to use to enhance their brand.
There was a challenge in this project in that it was anti-motion. There is nearly no animation, rather everything flickers on and off. This is a nod to the on and off of binary. The chaos that occurs in the creative process before the slick outcome.
Completed while at Never Sit Still.
Concept and Design: M35 Sound Design: Smith & Western
There was a challenge in this project in that it was anti-motion. There is nearly no animation, rather everything flickers on and off. This is a nod to the on and off of binary. The chaos that occurs in the creative process before the slick outcome.
Completed while at Never Sit Still.
Concept and Design: M35 Sound Design: Smith & Western