Google Zoo

Google Zoo is a team at Google’s Sydney headquarters that work with brands and cutting-edge technology and bring them together in new and exciting ways. This project was a motion system to go with a brand refresh by M35. This project is an example of the toolkit of motion devices a client can roll-out to use to enhance their brand.

There was a challenge in this project in that it was anti-motion. There is nearly no animation, rather everything flickers on and off. This is a nod to the on and off of binary. The chaos that occurs in the creative process before the slick outcome.

Completed while at Never Sit Still.
Concept and Design: M35 Sound Design: Smith & Western